Bartels Law

Trademark and Business Specialist

Serving Northern California


- Trademarks
- Copyright
- Logo Protection


- Contracts
- Business Formation
- Buy/Sell Agreements

Real Estate

- Easements
- Alternate Financing
- Rent to Own

Law Office of Beverly Bartels
422 Larkfield Ctr., Ste. 262 Santa Rosa, CA 95403


Intellectual Property includes not only Patents for inventions and Copyrights for designs, but also Trademarks for branding, logos, and tag lines.

As a Patent Attorney, I can help identify your needs and provide protection for these key elements of your business.



Trademarks, trade dress and branding can be key elements of a successful business.  Whether you provide a service or a product, your image and your tradename may be protectable at the state and federal levels through trademark registration and monitoring.  Applying for trademark protection, however, can be a difficult process due to the complex rules associated with  what can and cannot be trademarked.  I can work with you to develop a strategy for your image, slogans and branding for maximum protection.

Trademark FAQs


As a licensed patent attorney, I can help you with information regarding whether your idea is suited for a patent application.  I can also help you with non-disclosure agreements, licensing, manufacturing and distribution contracts, and agreements with web advertisers and sales operations to help you get the most from your inventions and ideas.

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Anything you create and record, whether it is artwork or text in print, digital or fixed images, audio, or motion pictures, belongs to you and the copyrights should be managed and protected to ensure your rights are protected. There are many subtleties associated with Copyright Protection that should be leveraged to ensure your work is wholly owned by you and cannot be controlled by someone else. This is particularly important in areas such as music and music video, where protections not only extend to the audio, but also to the audio as paired with images. Contact me to discuss your particular needs or concerns.

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Business Services

Whether you have an on-going business or are just starting out, I can help with liability protection, contracts for products or services, employee offers and agreements, secured financing contracts, and compliance with local and state legal requirements.


Business Contracts

Wine Industry:  Most vineyard owners, farmers, grafting services, wine makers, and winery operators would like to have contracts in place that will ensure they can count on the same good suppliers or buyers each harvest year. Whether you are looking for a long or short term contract, I can help with focus on fine details with clauses that protect both parties and that allow one contract to be used successfully over many years.   

Small Business Owners:  Whether you are a raw material vendor, a value-add manufacturer or a distributor, you will often be dealing with landlords, suppliers, lenders, or large companies that have their own forms and contracts.  Most small business owners aren’t aware that these contracts can and should be fully negotiated.  In addition to assisting with negotiations, I'll help you set up standard contracts for your clientele that ensures your clients know what you’ll deliver while providing you with personal liability protection.

Non-construction Property Improvements: If you are a Resource Conservation District or other entity working with local landowners to do environmental property improvements using Federal or State funding, I can assist with the contract development and review. I'll ensure that the contract meets the needs of all the parties involved, and provides the necessary liability protection for the Contractors as well as the Landowners.

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Buy/Sell and Investing

If you are buying or selling a business, such as a franchise, a restaurant, or a winery, I can help from the initial Memorandum of Understanding, through the negotiation process to final closing.  As they say, the devil is in the details, and the details can make a big difference in any buy/sell agreement.  In addition to drafting the contracts and handling legal requirements such as bulk sale publications and property transfers, I can advise you on employee communication, vendor contracts, and customer retention plans.

If you are considering investing in a business, whether it is to help out a trusted friend or get in on the ground floor of a new venture, I'll help to protect your investment by securing transactions with county-level property recordings and UCC filings, as appropriate.

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Business Formation

Starting a business on your own or with a partner can be an exciting and sometimes daunting proposition.  I can help you choose the best form of company for your needs, whether it is a partnership, a limited liability company, a for-profit corporation or a not-for-profit corporation, and guide you through the steps to get the company started and up and running. 
You choose the level of involvement you’d like from me, whether it is simply guidance and advice or hands-on assistance at each step for getting your business licenses, and filings at each government level completed.  As your business grows and your needs evolve, I can help you with business contracts, employees, and compliance with state, local, and federal regulations.

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Owning real estate in Northern California is an investment not only in the land, but also in your future. There are many options that can be explored to ensure the long-term benefits of being a property owner. 

Long term leases and purchases with Reserved Life Estates are just two of the many options that I can assist with to protect your ownership.

EAsements &
Property Lines

Real Estate Contracts

Due to unique situations, conventional financing is not always an option when purchasing property or a home.  I specialize in setting up binding, long-term contracts that help both the buyer and seller to close a property sale.  Whether the transfer involves a seller-financed arrangement, a special family situation, a rent-to-own, or an unconventional loan from an individual, I can help to create a contract that helps to avoid pitfalls and problems down the road.

Easements and Property Lines

Fences are rarely built directly on a property line.  This can cause confusion about the true property boundary, and claims from neighbors of encroachment or ownership.  These problems can be resolved with boundary line adjustments, or oftentimes, with less expensive alternatives, such as easements, contracts or signage.  I can help to negotiate, document, and record the best alternative for your unique situation. Even if you are just Installing a new gate on a private driveway,  if it impacts your neighbors, I can help with easements or agreements that ensure all land owners and tenants understand the plan and agree to the terms.

Williamson Act Properties

Williamson Act easements can pose daunting restrictions on the use and development of your property. Before buying a property under a Williamson  Act contract, contact me to assist with review of the details for complete advice on what the restrictions would mean for you.

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Attorney Profile

Beverly Bartels

Areas of Practice:

My practice includes contract law, intellectual property (software, trademarks, copyright), property line disputes, and business formation and management. I am also a licensed patent attorney, with focus on design, process and mechanical  utility patents.

Education and Experience:

I received my Bachelor of Science degree from Cornell University in Mechanical Engineering with a focus on Aerospace.

Prior to entering the legal field, I enjoyed a successful engineering career, working first in the aerospace industry developing flight controls for aircraft and then in telecommunications where I specialized in compliance with industry and government regulations. My business experience includes managing and working with technical, legal, operational and sales organizations to maintain industry compliance and ensure profitability of the business.

Degrees and Selected Awards
  • EmpireCollege - Juris Doctor – Magna Cum Laude, Valedictorian
  • Cornell University - BSME (Mechanical and Aerospace Engineering) – Dean’s List
  • Witkin Academic Awards: Contracts, Community Property, Civil Procedure, Constitutional Law
  • Textron Corporation: Employee of the Year
  • Cisco Systems: Team Contribution Award for Business Management Systems
  • Cisco Systems: Corporate Quality Award – Outstanding Individual Achievement
  • Patent Registration #66,806
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Mailing Address:
422 Larkfield Ctr., Ste. 262
Santa Rosa, CA 95403


Contact ME Today

TO DISCUSS your Legal needs

If you aren't sure what you need or what your next steps are for any situation, just give me a call or send an email. I'm happy to help.

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